Three Dimensional Graffiti

Commercialization and entrance into mainstream pop culture
With the popularity and legitimization of graffiti has come a level of commercialization. In 2001, computer giant IBM launched an advertising campaign in Chicago and San Francisco which involved people spray painting on sidewalks a peace symbol, a heart, and a penguin (Linux mascot), to represent "Peace, Love, and Linux." However due to illegalities some of the "street artists" were arrested and charged with vandalism, and IBM was fined more than US$120,000 for punitive and clean-up costs.
In 2005, a similar ad campaign was launched by Sony and executed by TATS CRU in New York, Chicago, Atlanta, Philadelphia, Los Angeles and Miami to market its handheld PSP gaming system. In this campaign, taking notice of the legal problems of the IBM campaign, Sony paid building owners for the rights to paint on their buildings "a collection of dizzy-eyed urban kids playing with the PSP as if it were a skateboard, a paddle or a rocking horse."