Game Graffiti

Territorial graffiti serves as marking ground to display tags and logos that differentiate certain groups from others. These images are meant to show outsiders a stern look at whose turf is whose. The subject matter of gang related graffiti consists of cryptic symbols and initials strictly fashioned with unique calligraphies. Gang members use graffiti to designate membership throughout the gang, to differentiate rivals and associates and, most commonly, to mark borders which are both territorial and ideological.
As advertising
Graffiti has been used as a means of advertising both legally and illegally. In NYC, Bronx-based TATS CRU has made a name for themselves doing legal advertising campaigns for companies like Coca Cola, McDonald's, Toyota, and MTV. In the U.K. Covent Garden's Boxfresh used stencil images of a Zapatista revolutionary in the hopes of cross referencing would promote their store. Smirnoff hired artists to use reverse graffiti (the use of high pressure hoses to clean dirty surfaces to leave a clean image in the surrounding dirt) to increase awareness of their product. Shepard Fairey rose to fame after his "Andre the Giant Has a Posse" sticker campaign, in which his art was plastered in cities across America. Fans of the Charlie Keeper novel have used stencil graffiti images of dragons and stylised story titles as a means to promote and support the rise of the story.