Cinemagraph, Animated Photography

The term "cinemagraph" was coined by U.S. photographers Kevin Burg and Jamie Beck, who used the technique to animate their fashion and news photographs beginning in early 2011.
The technique resembles "photions", which captures 4-6 seconds subtle movements in a loop. For portrait photography it is primarily a registration of posing. The technique of "photions" is online since April 2010. Contrary to cinemagraphs in their current appearance, photions use HTML5 since the beginning, providing full color end results.