History: Retro Photography

In the postwar period, it increased in usage with the appearance of the word retrorocket (short for "retrograde rocket", a rocket generating thrust in a direction opposite to that of a spacecraft's orbital motion) used by the American space program in the 1960s. In France, the word rétro, an abbreviation for rétrospectif gained cultural currency with reevaluations of Charles de Gaulle and France’s role in World War II. The French mode rétro of the 1970s reappraised in film and novels the conduct of French civilians during the Nazi occupation. The term rétro was soon applied to nostalgic French fashions that recalled the same period.
Shortly thereafter it was introduced into English by the fashion and culture press, where it suggests a rather cynical revival of older but relatively recent fashions. (Elizabeth E. Guffey, Retro: The Culture of Revival, pp. 9–22). In Simulacra and Simulation, French theorist Jean Baudrillard describes "retro" as a demythologization of the past, distancing the present from the big ideas that drove the “modern” age.