Thai Cosplay Festival, Bangkok 2013, Thailand

In order to look more like the character they are portraying many cosplayers also engage in various forms of body modification. Contact lenses that match the color of their character's eyes are a common form of this, especially in the case of characters with particularly unique eyes as part of their trademark look. Another form of body modification cosplayers engage in is to copy any tattoo or special marking that their character might have. Henna tattoos, permanent marker, body paint and in rare cases having a permanent tattoo done are all methods used by cosplayers to achieve the desired look. Permanent and temporary hair dye, spray-in colouring, and specialized extreme styling products are all utilized by some cosplayers whose natural hair can achieve the desired hairstyle.
In addition to making items specifically for use by cosplayers, the fashion industry has taken inspiration from the world of cosplay in popularising looks such as the Gothic Lolita, based on clothing worn by popular period characters.
• Models
Cosplay has influenced the Japanese advertising industry more than it has the commodity market.