Thai Cosplay Festival, Bangkok 2013, Thailand

Print media increasingly retain cosplayers as models. Good cosplayers are increasingly viewed as fictional characters in the flesh, in much the same way that film actors come to identified in the public mind with specific roles. Cosplayers have model for print magazines like Cosmode, cosplay photography studios,
ADV Films has retained cosplayers for event work previously assigned to agency models. The ability of cosplayers to re-create their chosen characters with accuracy and vitality plays a part in this trend, as does the ability of cosplayers to appeal to an already existing market. E3 was occupied by a mix of both agency girls and cosplayers.
Japan's burgeoning anime industry has been home to the professional cosplayers since the rise of Comiket, Tokyo Game Show, and other such powerhouse conventions.
A cosplay model, also known as a Cosplay Idol, is a promotional model who models cosplay costumes for anime, manga, or video game companies. A successful cosplay model can become the brand ambassador for companies like Cospa. The phenomenon is most apparent in Japan but exists to some degree in other countries as well.