New York Fashion Week, New York City, New York, United States

The semi-annual New York Fashion Week, branded Mercedes-Benz Fashion Week in 2009, is held in February and September of each year in New York City. It is one of four major fashion weeks held around the world (along with those in Paris, London, and Milan).
The first New York Fashion Week, then called Press Week, was the world's first organized fashion week. Held in 1943, the event was designed to attract attention away from French fashion during World War II, when fashion industry insiders were unable to travel to Paris to see French fashion shows. Fashion publicist Eleanor Lambert organized an event she called "Press Week" to showcase American designers for fashion journalists, who had previously neglected their innovations. (Buyers were not admitted to the shows and instead had to visit designers' showrooms.) Press Week was a success, and fashion magazines like Vogue, which were normally filled with French designs, increasingly featured American fashion.