Miss Behave

The Miss World Organization owns and manages the annual Miss World Finals, a competition that has grown into one of the World’s biggest. Since its launch in 1951, the Miss World Organization has raised more than £250 million for children’s charities. Miss World is franchised in more than 100 countries. Miss World, Limited is a privately held firm, and thus figures for its earnings, expenses and charitable contributions are not publicly available.
Aside from raising millions of pounds for charities around the globe under the banner of its 'Beauty with a Purpose' program, Miss World is also credited with directly influencing a dramatic increase in tourism in Sanya, China, host city of the Miss World finals in 2003, 2004, 2005, 2007, and 2010.