Buttock Cleavage Girl

In the early 2000s it became fashionable for young women and men to expose their buttocks in this way, often in tandem with low rise jeans. The Cincinnati Enquirer called it the "new cleavage", and expressed views that "It's virtually impossible to find jeans to cover your hipbone". In August 2001, The Sun celebrated a bum cleavage week claiming that "bums are the new tits". In reaction to this trend, Saturday Night Live aired a parody advertisement in their April 16, 2006 episode for a product called Neutrogena Coin Slot Cream, in which host Lindsay Lohan appeared.
British designer Alexander McQueen was particularly mentioned as the originator of buttock cleavage revealing jeans, known as the "bumster", in cultural critique Sheila Jeffreys' Beauty and Misogyny: Harmful Cultural Practices in the West. United States Patent 6473908 registers a design for buttock cleavage revealing trouser designs. In the mid-2000s, Good Morning America reported on a rise of popularity of the buttock cleavage among celebrities.