Beauty Of Russia, 2009

The classical Greek noun for "beauty" was κάλλος, kallos, and the adjective for "beautiful" was καλός, kalos. The Koine Greek word for beautiful was ὡραῖος, hōraios, an adjective etymologically coming from the word ὥρα, hōra, meaning "hour." In Koine Greek, beauty was thus associated with "being of one's hour."
A ripe fruit (of its time) was considered beautiful, whereas a young woman trying to appear older or an older woman trying to appear younger would not be considered beautiful. In Attic Greek, hōraios had many meanings, including "youthful" and "ripe old age."