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2009 Victoria's Secret Fashion Show Girl
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Fantasy Bra
Typically, one model is chosen among the Angels to wear a bejeweled bra dubbed the "Fantasy Bra". It was first advertised in the Victoria's Secret catalog, but since 2001 has been worn in the Fashion Shows. Prior to each Fashion Show, Victoria's Secret contracts a renowned jewelry designer to craft the bra to be used as a focal point for promoting the fashion show and as a centerpiece within it. The company offers the Fantasy Bra for sale as "the ultimate holiday" gift, although none have sold since 1996, its first offering.
Heidi Klum has worn the Fantasy Bra in three different years. Gisele Bündchen, Tyra Banks, Karolina Kurkova, and Adriana Lima have each worn two Fantasy Bras.
The $15 million price tag for the 2000 bra worn by Gisele Bündchen earned the set a place in the Guinness World Records as the most expensive items of lingerie ever created. The $3 million 2009 Harlequin Fantasy Bra and the $2 million 2010 Bombshell Fantasy Bra was designed by Damiani.
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