Clothes During The Academy Awards

After more than sixty years of being held in late March or early April, the ceremonies were moved up to late February or early March starting in 2004 to help disrupt and shorten the intense lobbying and ad campaigns associated with Oscar season in the film industry. Another reason was because of the growing TV ratings success of the NCAA Men's Division I Basketball Championship, which would cut into the Academy Awards audience. The earlier date is also to the advantage of ABC, as it now usually occurs during the highly profitable and important February sweeps period. (Some years, the ceremony is moved into early March in deference to the Winter Olympics.) Advertising is somewhat restricted, however, as traditionally no movie studios or competitors of official Academy Award sponsors may advertise during the telecast. The Awards show holds the distinction of having won the most Emmys in history, with 47 wins and 195 nominations.
After many years of being held on Mondays at 9:00 p.m. Eastern/6:00 p.m Pacific, in 1999 the ceremonies were moved to Sundays at 8:30 p.m. Eastern/5:30 p.m. Pacific. The reasons given for the move were that more viewers would tune in on Sundays, that Los Angeles rush-hour traffic jams could be avoided, and that an earlier start time would allow viewers on the East Coast to go to bed earlier. For many years the film industry had opposed a Sunday broadcast because it would cut into the weekend box office.
On March 30, 1981, the awards ceremony was postponed for one day after the shooting of President Ronald Reagan and others in Washington, D.C.
In 1993, an In Memoriam segment was introduced, honoring those who had made a significant contribution to cinema who had died in the preceding 12 months, a selection compiled by a small committee of Academy members. This segment has drawn criticism over the years for the omission of some names.