Adult Celebrity Girl Contest By Complex Magazine

One of the magazine's unique attributes is that each issue features a different cover on each side (one male, one female), creating two distinct sections. The half of the magazine that follows the male celebrity cover (e.g., Lupe Fiasco, Pharrell, N.E.R.D, Kanye West, Nas) is geared toward lifestyles, the latest films, music, and other forms of media. The half of the magazine that follows the female celebrity cover (e.g., Jessica Alba, Cassie, Rosario Dawson, Fergie, Gwen Stefani, Mila Kunis) is dubbed "The Original Buyer's Guide for Men" and offers a Consumer Reports-esque breakdown of the latest consumer items, technology, sneakers, and apparel. It is known as the "The Original Buyer's Guide for Men" because it was the first magazine in the men's market to emulate the shopping guide formula of Lucky and the Japanese magazines which that was modeled on.
Two years after its launch, big publishing houses like Conde Nast attempted similar titles, like Cargo, Sync, and VITALS, all of which folded within two years of launch.