Miss Universe 2010 National Costume Show

The winner of the later "Miss America 1951" pageant, Yolande Betbeze, refused to pose in a swimsuit from its major sponsor, Catalina swimwear. As a result, the brand's manufacturer Pacific Mills withdrew from Miss America and set up the Miss USA and Miss Universe contests. The first Miss Universe Pageant was held in Long Beach, California in 1952. It was won by Armi Kuusela from Finland, who gave up her title though not officially to get married to a Filipino tycoon, Virgilio Hilario, shortly before her year was complete. Until 1958 the Miss Universe title (like Miss America) was post-dated, so at the time Ms. Kuusela's title was Miss Universe 1953.
The pageant was first televised in 1955. CBS began nationally broadcasting the combined Miss USA and Miss Universe pageants from 1960 and, separately, from 1965. In 2003 NBC took over the television rights.
In the early years of the pageant, the delegates who made the cut were announced after the preliminary competition. From 1965 to the present day, the semi-finalists were not announced until the night of the main event. The semi-finalists once again competed in evening gown and swimsuit and a top 5 were announced. An interview portion was introduced in 1960 to decide the runners-up and winner.