La Tomatina 2010, Buñol, Valencia, Spain

• The City of Reno, Nevada in the United States also has an annual hour long tomato fight that started in 2009. The event seems to take place on the last Sunday of August, and is organized by the American Cancer Society. Organizers also named the festival La Tomatina, and give full credit for the idea to the Spanish festival.
• On February 12, 2011, at the field of Esparraguera, town of Quillón, VIIIth Region, Chile, the first version of the Great Tomato War was held under the auspices of the local municipality and a private firm. Like the Spanish Tomatina, it was a playful battle involving young people.
• The video game company Namco included in the 6th installment of the saga Tekken fighting game, a scenario that mimics the Tomatina buñolense.
• The festival was recreated for the song Ik Junoon (Paint it red) from the 2011 Hindi film Zindagi Na Milegi Dobara.