Redhead Day 2010

At the time, the event competed for publicity in the local newspapers in Asten with a local pumpkin contest. However, the Dutch national press made the event headline news. The mayor of Asten remarked later that the event led to the first ever front-page publicity about the city of Asten in the national press.
The second event was organised in 2007 Breda, in and around the main church of Breda. On September 2, 2007, 800 redheads went to the city. The dress code was white. The festival was opened by the major of Breda, unveiling a painting of 50 redheads. The festival poster contained a picture of a redheaded model (Milanne) in a wedding dress. Redheaded children were allowed off school for a week because of this event. This holiday still continues for some school in The Netherlands.