Victoria's Secret Models, 1977-2010

Victoria's Secret is now attempting to build its image with a fairly conservative, middle-class shopper in mind, avoiding any connotations of sleaziness that lingerie might carry.
The company gained notoriety in the early 1990s after it began to use supermodels in its advertising and fashion shows. Throughout the past decade, it has turned down celebrity models and endorsements.
For men, Victoria's Secret launched a "Very Sexy For Him" set, which includes cologne and aftershave. Adding to their men's collection, they have included two more cologne's for men. An extension of the "Very Sexy For Him 2" and its newest, "Vertical".