Girls Of The Coachella Valley Music And Arts Festival 2011

Sustainability
The Coachella festival tries to reduce its carbon footprint on the environment every year which involves not just employees but also attendees. The festival highly promotes carpooling for its attendees which include rewards for people who participate. Attendees who choose to carpool with four or more people in one car and have the word "carpoolchella" displayed somewhere on their car have a chance to be selected by a secret spotter to win VIP tickets/pass for Life for everyone in the car. In 2007 Coachella teamed up with Global Inheritance to start a 10 for 1 recycling program, in which anyone who brings ten empty water bottles will be given a fresh new water bottle for free. In 2009 the festival introduced ten dollar refillable water bottles of which purchasers would get free refills at a number of refill stations inside the festival and within the campgrounds.