Electronic Entertainment Expo (E3) 2011 Trade Show Girls

An episode of The Showbiz Show featured Andrew Daly getting live coverage from E3. Liana K also hosted a special called Geek-o-rama for CHCH-TV, which featured her at the E3 expo.
Company breakaways
According to Game Informer, video game companies Activision and Vivendi Games have broken away from ESA. In an interview with Activision Blizzard CEO Bobby Kotick, when asked why the company left the ESA, he stated that they "have their own issues that are not the industry's issues" and that they need their own executive to deal with the government instead of the ESA. However Activision continues to attend and showcase its games at the Electronic Entertainment Expo 2009 and Electronic Entertainment Expo 2010 while the other half of the company, Blizzard Entertainment, no longer attends the show and hosts its own event called BlizzCon.