Arrive Half-Naked, Leave Fully Dressed Campaign By Desigual

Desigual is a casual clothing brand based in Barcelona, Spain, which is noted for its patchwork designs, intense prints, innovative graffiti art and flamboyant splashes of colour. Founded in 1984 by Thomas Meyer, from Switzerland, the company has been led by Manel Adell since 2002. Desigual sells men's, women's and children's clothing and accessories. It achieved a 60% annual growth from 2002 to 2009, and a turnover of over 250 million Euros in 2009. Turnover in 2010 was €435 million, 44% up on the previous year. In 2011 it employed 2,900 people of 72 nationalities.
Concepts, partners and promotions
Desigual has a philosophy based on positivity, tolerance, commitment and fun. Each season the Desigual design team, comprising 25 designers, prepares a collection of over 1,000 items, including clothes and accessories, built around a unified concept.