Arrive Half-Naked, Leave Fully Dressed Campaign By Desigual

Desigual has a philosophy based on positivity, tolerance, commitment and fun. Each season the Desigual design team, comprising 25 designers, prepares a collection of over 1,000 items, including clothes and accessories, built around a unified concept.
Some of the concepts used by the company are Real Life, Magic Stories, Luxury Feelings, Me&You, Better&Better, Wow, Life is Cool, All Together and Handmade.
In 2011 the company started collaborating with the French designer Christian Lacroix. In June 2011 Desigual signed a worldwide partnership with Cirque du Soleil to develop a clothing collection named Desigual inspired by Cirque du Soleil including 60 items of clothing and accessories. The clothing will be made available at Desigual stores as well as Cirque du Soleil show boutiques.
For the first time, in January 2011 Desigual launched a campaign in Spain, Portugal by promising shoppers "Come in undressed and go out dressed". At the Madrid store some 200 people queued outside ready to strip down to their underwear to take advantage of the shop's winter sale offer. The same campaign was repeated in June 2011 and January 2012 in London, Lyon, Berlin, Stockholm, Madrid, Prague, New York City and others.