Arrive Half-Naked, Leave Fully Dressed Campaign By Desigual

For the first time, in January 2011 Desigual launched a campaign in Spain, Portugal by promising shoppers "Come in undressed and go out dressed". At the Madrid store some 200 people queued outside ready to strip down to their underwear to take advantage of the shop's winter sale offer. The same campaign was repeated in June 2011 and January 2012 in London, Lyon, Berlin, Stockholm, Madrid, Prague, New York City and others.
Locations
Desigual shops are located in Albania, Andorra, Austria, Bahrain, Belgium, Canada, Colombia, Croatia, the Czech Republic, Denmark, the Dominican Republic, Dubai, Egypt, Estonia, the Faroe Islands, Finland, France, Germany, Greece, Hong Kong, Guadalupe, Iceland,Ireland, Italy, South Korea, Japan, Kuwait, Latvia, Lebanon, Monaco, the Netherlands, Norway, Poland, Portugal, Qatar, Romania, Saudi Arabia, Singapore, Slovakia, Slovenia, Spain, Switzerland, Sweden, Romania, Thailand, Turkey, Ukraine, the United Kingdom and the United States.