Famous People Smoking

Sales
• Cigarette advertising
Before the Second World War many manufacturers gave away collectible cards, one in each packet of cigarettes. This practice was discontinued to save paper during the war and was never generally reintroduced, though for a number of years Natural American Spirit cigarettes included "vignette" cards depicting endangered animals and American historical events; this series was discontinued in 2003. On April 1, 1970 President Richard Nixon signed the Public Health Cigarette Smoking Act into law, banning cigarette advertisements on television in the United States starting on January 2, 1971. However, some tobacco companies attempted to circumvent the ban by marketing new brands of cigarettes as "little cigars"; examples included Tijuana Smalls, which came out almost immediately after the ban took effect, and Backwoods Smokes, which reached the market in the winter of 1973–1974 and whose ads used the slogan, "How can anything that looks so wild taste so mild." Many of these types of slogans were used to assist in the manufacturing of cigarettes. These slogans helped the image of smoking cigarettes to look 'fashionable' or 'modern' and they enhanced consumer spending on cigarettes.