Victoria's Secret Models, 1979

Victoria's Secret Angels
Although it now refers to the brand's most visible spokeswomen (while the fashion show models are referred to as "Runway Angels"), the Angels started out as Victoria's Secret's lingerie line. The models featured in the original advertising campaign in 1997 were Helena Christensen, Karen Mulder, Daniela Pestova, Stephanie Seymour and Tyra Banks. Due to their growing popularity, the brand used them in several other advertising campaigns until Christensen's departure. In February 1998, the Angels made their runway debut at Victoria's Secret's 4th annual fashion show, with Chandra North filling in for Christensen. Their line-up has been changed multiple times over the years and the brand currently lists 13 supermodels on its website, including Lindsay Ellingson, Heidi Klum and Marisa Miller. Among other recognitions, the Victoria's Secret Angels were chosen to be part of People Magazine's annual "100 Most Beautiful People in the World" issue in 2007 and became the first trademark awarded a star on the Hollywood Walk of Fame on November 13, 2007.
Other notable spokesmodels for the brand have included: Claudia Schiffer, Eva Herzigova, Ana Hickmann, Oluchi Onweagba, Jessica Stam, Emanuela de Paula, and Katsia Zingarevich. Both Ana Beatriz Barros and Daria Werbowy are known to have turned down an Angel contract.