Electronic Entertainment Expo (E3) 2012 Trade Show Girls

E3 is widely considered to be the ultimate expo in the video game industry and major video game critics routinely document the event and sometimes even provide a series of E3 awards. Video game companies generally spend more on their presentations for E3 than any other convention. Major video game critics often have a "best of E3" award session (similar to end-of-year award sessions), and only E3 consistently features such awards.
After reaching a record attendance of nearly 70,000 people in 2005 and 60,000 in 2006, E3 was transformed into invitation-only in 2007 and 2008. A separate conference called the Entertainment for All Expo was held those years to accommodate the public demand for a major, annual video game event. However, it did not replicate E3's success and was abandoned.
E3 is commonly held in late May or early June of each year at the Los Angeles Convention Center (LACC) in Los Angeles, and was held there from June 7 to June 9 in 2011. In 2007, the convention was exceptionally held from July 11 to July 13 in Santa Monica, California.