Men's Health 100 Hottest Women Of 2013

In 2009, Men's Health published the Belly Off! Diet book, based on the popular weight-loss testimonial column in the magazine. The popular column, "Eat This, Not That!" (ETNT), also became a book series in 2007 and later developed different versions (children, supermarket, restaurant, diet book) and free iPhone applications. EatThis.MensHealth.com was the most highly trafficked section of MensHealth.com in 2009 with 1 million unique visitors and 15 million page views a month. In September 2009, the column "Ask Jimmy the Bartender" was turned into an iPhone and iPad application.
In 2010, Men's Health became one of the first consumer magazines to enter the iPad market. The magazine's first application, "Men's Health Workouts," has maintained a position at or near the "Top 10" in the Health & Fitness category since its debut.