Young Black Glamour Girl

By that time, the majority of black people were U.S.-born, so use of the term "African" became problematic. Though initially a source of pride, many blacks feared its continued use would be a hindrance to their fight for full citizenship in the US. They also felt that it would give ammunition to those who were advocating repatriating black people back to Africa. In 1835 black leaders called upon black Americans to remove the title of "African" from their institutions and replace it with "Negro" or "Colored American". A few institutions however elected to keep their historical names such as African Methodist Episcopal Church. "Negro" and "colored" remained the popular terms until the late 1960s.
The term black was used throughout but not frequently as it carried a certain stigma. In his 1963 "I Have a Dream" speech, Martin Luther King, Jr. uses the terms Negro 15 times and black 4 times. Each time he uses black it is in parallel construction with white (e.g., black men and white men). With the successes of the civil rights movement a new term was needed to break from the past and help shed the reminders of legalized discrimination. In place of Negro, black was promoted as standing for racial pride, militancy and power. Some of the turning points included the use of the term "Black Power" by Kwame Toure (Stokely Carmichael) and the release of James Brown's song "Say It Loud - I'm Black and I'm Proud".
In 1988 Jesse Jackson urged Americans to use the term African American because the term has a historical cultural base. Since then African American and black have essentially a coequal status. There is still much controversy over which term is more appropriate. Some such as Maulana Karenga and Owen Alik Shahadah argue African-American is more appropriate because it accurately articulates geography and historical origin. Others have argued that "Black" is a better term because "African" suggests foreignness, despite the long presence of Black people in the US. Still others believe the term black is inaccurate because African Americans have a variety of skin tones. Surveys show that the majority of Black Americans have no preference for whether "African American" or "Black" is employed to describe them, although they also show that there is a slight preference for "Black" in personal settings and "African American" in more formal settings. The appropriateness of the term "African American" is further confused, however, by increases in the number of immigrants from Africa, the Caribbean and Latin America. The more recent African immigrants may sometimes view themselves, and be viewed, as culturally distinct from native descendants of African slaves.
The U.S. census race definitions says a black is a person having origins in any of the black racial groups of Africa. It includes people who indicate their race as "Black, African Am., or Negro," or who provide written entries such as African American, Afro American, Kenyan, Nigerian, or Haitian. However, the Census Bureau notes that these classifications are socio-political constructs and should not be interpreted as scientific or anthropological.