2013 Hooters International Swimsuit Pageant Girl, Hard Rock Casino & Hotel, Las Vegas, Nevada, United States

• Athletics and promotions
Hooters is involved in the sports world. Previous sponsorships include the Miami Hooters, a now defunct Arena Football League team. Hooters previously sponsored the USAR Hooters Pro Cup, an automobile racing series, and the NGA Pro Golf Tour, a minor league golf tour. In 1992 Hooters sponsored NASCAR driver Alan Kulwicki as he won the Winston Cup Championship, beating Bill Elliott by ten points, the closest margin in NASCAR prior to The Chase era. On April 1, 1993 Kulwicki, along with several others including Hooters Chairman Bob Brooks' son Mark were killed in a plane crash near Bristol, Tennessee. They were flying back to the track for Sunday's race after making a sponsor appearance at a Hooters in Knoxville, Tennessee.
Hooters has also licensed its name for the Hooters Road Trip PlayStation racing game as well as a Hooters Calendar mobile wallpaper application. Oasys Mobile will also be putting out several other games for mobile consumption based on the Hooters Calendar license in 2008. It was also one of several real world brands that appeared in the 2011 video game Homefront.
Professional golfer John Daly is sponsored by Hooters on the PGA Tour, a deal potentially in jeopardy given his recent issues with alcohol. He also serves as a corporate spokesman. Dick Vitale, a college basketball analyst, is also a spokesman for Hooters.