Young Teen College Girl Without Brassiere

In response, Triumph International, a Swiss company, launched what it called a "Frequent Flyer Bra" in late 2001. The bra uses metal-free clasps and underwires made of resin instead of metal that are guaranteed to not set off metal detectors.
• Opposition to bras
During the Miss America contest in 1968, about 400 women from the New York Radical Women protested the event by symbolically trashing a number of feminine products. These included false eyelashes, high-heeled shoes, curlers, hairspray, makeup, girdles, corsets, and bras. Someone suggested burning the contents of a trash can, but a permit could not be obtained. The media seized on an analogy between draft resisters burning their draft cards and the women burning their bras. In fact, there was no bra burning, nor did anyone take off her bra.
Some feminist writers have considered the bra as an example of how women's clothing has shaped and even deformed women's bodies to historically aesthetic ideals, or shaped them to conform to male expectations of what is desirable. Professor Lisa Jardine observed feminist Germaine Greer talking about bras at a formal college dinner: