Bikini Barista Girls

Development of concept
Espresso drive-through stands and coffee outlets are numerous in the greater Seattle area, and the exact inventor of the "bikini barista" concept is debated. The "Natte Latte" chain's first location was opened in November 1999 by Mary Keller, and its employees began sporting pink leather hotpants in 2001. Next, in 2003, "Cowgirls Espresso" opened its first location in Tukwila, Washington. A few months after opening, as summer heat invaded the small 70-square-foot (6.5 m2) shop, owner Lori Bowden adopted employee suggestions that they start a "Bikini Wednesday" promotion. Sales took off, and other scantily-clad theme days soon followed. The concept of "bikini baristas" spread quickly, featuring attractive young women dressed in attire such as bikinis, lingerie, stockings, and heels. The first round of international press attention to the trend occurred in early 2007. Competitors that have not followed suit have complained about the trend, and have also seen a drop in business.
The retail establishments which employ bikini baristas often adopt titillating names, including "Peek A-Brew", "Grab n' Go", "Cowgirls Espresso", "Smokin' Hot Espresso", "Knotty Bodies Espresso", "Java Jigglers", "Espresso Gone Wild", "Java Girls", "Sweet Spot", "Fantasy Espresso", and "Natte Latte".