Twerking Competition 2015, Riga, Latvia

On July 9, 2013, a video was posted on the Twitter-owned video sharing service Vine entitled "Twerk Team", which featured a group of five women provocatively twerking to "Don't Drop That Thun Thun". The clip was shared by users over 100,000 times, and users created their own responses and parodies featuring the song, collected under the hashtags "#dontdropthat" and "#thunthun". The viral popularity of the Vine clips led to an unexpected increase in sales for the song; prior to the posting of the "Twerk Team" clip, only 4,000 copies of the song had been sold; in the following weeks, sales went up to 34,000, then to over 72,000. By late-July, "Don't Drop That Thun Thun" had reached #5 on Billboard's R&B/Hip-Hop Digital Songs chart, and it eventually peaked at #35 on Billboard's Hot 100 chart.
Both "Wop" and "Don't Drop That Thun Thun" have been cited as examples of how viral and user-created videos can bring renewed interest to songs; Spin writer Jordan Sargent considered "Wop" to be rap music's "Harlem Shake moment", but not a meme to the same extent as it. In April 2013, American rapper Danny Brown released the song "Express Yourself", inspired by music producer Diplo's song of the same name. The song, produced by Trampy, features a fast-paced electronic beat and is a composition about the popular dance craze twerking. Brown dedicated the song "to all the ladies that like to turn up and have fun," in which he raps "Toes on the wall and her ass in the air / And she twerk that thing like she ain't have a care".
In the music video for Barbadian singer Rihanna's single "Pour It Up", which was released in May 2013, the singer can be seen twerking. In June 2013, American rapper Busta Rhymes released a Jamaican dancehall-inspired single titled "Twerk It", featuring Nicki Minaj, who has been featured on several other "twerking songs", including "Shakin' It 4 Daddy" by Robin Thicke, "Dance (A$$)" by Big Sean and "Clappers" by Wale. Minaj can be seen twerking in all four of the aforementioned songs' respective music videos. Minaj can also be seen twerking in the music videos for American rapper Nelly's single "Get Like Me" and American singer Ciara's single "I'm Out". In August 2013, the song "Twerk", by Lil Twist, featuring pop singers Miley Cyrus and Justin Bieber, was leaked online.
In August 2013, Juicy J announced via Twitter, that he would give out a $50,000 scholarship for the girl who can twerk the best. The competition is inspired by the track "Scholarship" on his third album Stay Trippy, which contains the lyric "Keep twerking baby, might earn you a scholarship." In early September 2013, a video titled "Worst Twerk Fail EVER - Girl Catches Fire!", began circulating around online; the video went on to become viral with over 9 million views, and received media coverage. The following week, American comedian and television host Jimmy Kimmel revealed the video was a hoax that he and his team had devised, on Jimmy Kimmel Live!. In April 2014, the video was named best viral clip at internet awards.