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Hamboards, Huntington Beach, California, United States
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"I heard the air brakes set, and the big diesel engine. This guy comes out of the concrete truck and says, 'These are really cool, why don't you sell them?' " Hamborg told the truck driver about the problems with the wood, and the man told him about an Anaheim supplier that carried a special European plywood that could take the stress. The tip proved correct, and Hamborg began to experiment with the rigid wood.
The 18-ply European wood was strong enough to build the skateboards 6 feet, 8 inches long. Hamborg painted the decks himself in striped patterns reminiscent of the long surfboards on 1960s Beach Boys album covers. Hamborg found a financial backer in Steven Bray, a businessman and friend from church who was a fan of the boards.
Just after Christmas 2006 ("really bad timing," Hamborg said), the boards went on sale.
He advertised them in niche skateboarding magazines and created a website. Skateboard shops took samples on the trade show circuit. Orders began to quickly pour in, Hamborg said. But as with many start-up businesses, an unforeseen problem hit the company in its first year.
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