Soccer Girls With The Football Ball Wearing A White Sportswear On The Lawn

As activewear becomes more fashionable and more popular with consumers, sales have increased. Total U.S. sales of men's and women's activewear rose by 3.2% in the 12 months ending in March compared with the previous period, to $48.6 billion, according to consumer tracking firm NPD Group Inc.
Some analysts attribute the growth in sales to an intrinsic change in the way activewear is designed. “Historically, what had been available to women were items based on a men's item that were just made smaller and turned a flattering color like pink,” said Scott Key, senior vice president and general manager of Athleta. “Women athletes expected more.” Designers have recognized this "crossover" between exercise and fashion as a major opportunity for growth. It also syncs nicely with the overall trend in American fashion towards a more casual style of dress.