Young Sport Girl Wearing A Sports Bra

In 1990 Playtex purchased Jogbra from Lisa and her partners. This was followed by research by Christine Haycock, associate professor of surgery at the University of Medicine and Dentistry of New Jersey. She measured breast movement of women running on treadmills. Sought out by bra manufacturers for her expertise, she advocated wide bottom bands for extra support and firm straps that minimized breasts bounce. Renelle Braaten, a Montana hairdresser, struggled to contain her double-Ds while playing racquetball and volleyball. Unable to interest mainstream bra manufacturers, she collaborated with freelance apparel designer Heidi Fisk, and founded Enell Incorporated. After considerable lobbying, she persuaded Oprah Winfrey in 2001 to try her bra. This led to very positive reviews in O: The Oprah Magazine, a 2001 appearance on The Oprah Winfrey Show, and a huge surge in orders.
Sports bras can either encapsulate or compress breasts. Bras that encapsulate breasts have molded cups, while compression-type bras restrict movement by flattening the breasts. Encapsulation-type bras generally are more effective at reducing discomfort, but some women prefer compression designs that enhance their perception of modesty.
The most common sports bra is basically designed like a tank top with the bottom half cut off. Other designs use gel and water pads, silver fibres, and air bags. A stitchless bra was made by Wacoal, was molded, compressed, and shaped. A compressed bra is designed to push the breasts against the chest to reduce movement and bounce. Other bras are knitted in circular patterns, giving varying stretch and support. A common design uses a stretchable, absorbent fabric like Lycra designed to reduce irritation by drawing perspiration away from the skin.
Sports bras are also worn by women after certain surgical procedures. In those situations, a front closing sports bra with a compression, seamless cup is recommended for healing and comfort. Certain fabrics like Lycra have been found to help reduce swelling and help "even-out" a bustline that has been altered by a surgical procedure.