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Advertising research
Advertising research is a specialized form of research that works to improve the effectiveness and efficiency of advertising. It entails numerous forms of research which employ different methodologies. Advertising research includes pre-testing (also known as copy testing) and post-testing of ads and/or campaigns—pre-testing is done before an ad airs to gauge how well it will perform and post-testing is done after an ad airs to determine the in-market impact of the ad or campaign on the consumer. Continuous ad tracking and the Communicus System are competing examples of post-testing advertising research types.

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Filename:222043.jpg
Album name:Architecture & Design
Rating (1 votes):55555
Keywords:#creative #ads
Filesize:68 KiB
Date added:Dec 14, 2009
Dimensions:700 x 500 pixels
Displayed:9 times
URL:displayimage.php?pid=222043
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