Beyoncé Giselle Knowles

Other ventures
• House of Deréon
Knowles and her mother introduced House of Deréon, a ready-to-wear contemporary women's fashion line, in 2005. The concept is inspired by three generations of women in their family, with the name Deréon paying tribute to Knowles' grandmother, Agnèz Deréon, who worked as a seamstress. According to Tina Knowles, the overall style of the line best reflects Knowles' taste and style. Knowles and her mother founded their family's company Beyond Productions, which provides the licensing and brand management for Deréon, a "junior lifestyle collection", and House of Deréon. Products of House of Deréon received public exhibitions through Destiny's Child's shows and tours, during their Destiny Fulfilled era. The House of Deréon collection features sportswear, denim offerings with fur, outerwear and accessories that include handbags and footwear, which are available at department and specialty stores across the United States and Canada.