Salma Hayek Jiménez

• Promotional work
Hayek has been a spokesperson for Avon cosmetics since February 2004. She formerly was a spokesperson for Revlon in 1998. In 2001, she modeled for Chopard and was featured in 2006 Campari adverts, photographed by Mario Testino. On April 3, 2009, she helped introduce La Doña, a watch by Cartier inspired by fellow Mexican actress María Félix.
Hayek has worked with the Procter & Gamble Company and UNICEF to promote the funding (through disposable diaper sales) of vaccines against maternal and neonatal tetanus. She is a global spokesperson for the Pampers/UNICEF "partnership" 1 Pack = 1 Vaccine to help raise awareness of the program. This "partnership" involves Procter & Gamble donating the cost of one tetanus vaccination (approximately 24 cents) for every pack of Pampers sold. (Pampers diapers cost approximately 25 cents each, or about US $1,000 per child per year in the US market).
In 2011, Hayek launched her own line of cosmetics, skincare and haircare products called Nuance by Salma Hayek, to be sold at CVS stores in North America. She was inspired to create a cosmetic line from her grandmother, who used to make her own facial care products.