Mercedes Benz E63 AMG 2009

In the 1980s, Mercedes built the world's first robot car, together with the team of Professor Ernst Dickmanns at Bundeswehr Universität München. Partially encouraged by Dickmanns' success, in 1987 the European Union's EUREKA programme initiated the Prometheus Project on autonomous vehicles, funded to the tune of nearly 800 million Euros. A culmination point was achieved in 1995, when Dickmanns' re-engineered autonomous S-Class Mercedes took a long trip from Munich in Bavaria to Copenhagen in Denmark, and back. On highways, the robot achieved speeds exceeding 175 kilometres per hour (109 mph) (permissible in some areas of the German Autobahn). The car's abilities has heavily influenced robot car research and funding decisions worldwide.
Tuners
Several companies have become car tuners (or modifiers) of Mercedes Benz, in order to increase performance and/or luxury to a given model.