Contestants Of Beauty Pageant, Miss Universe 2009, Atlantis Paradise Island, Nassau, Bahamas

Some of the most successful national pageants in the last decade have been Venezuela, USA, Puerto Rico, etc. which command consistently high interest and television ratings in their respective countries. Recent arrivals in the pageant include China (2002), Albania (2002), Vietnam (2004), Georgia (2004), Ethiopia (2004), Latvia (2005), Kazakhstan (2006), Tanzania (2007), and Kosovo (2008); there have also been efforts to revive strong national pageants in South Africa, Canada, Spain, Japan; Latin America (especially Venezuela, Puerto Rico, Dominican Republic, Mexico, Colombia and Brazil) among other regions. Prior powerhouses are Finland, Germany and Sweden. England is the most successful non-winning country with nine Top 5 positions.
There are continually efforts to expand the pageant, but the participation of some countries such as Algeria has proven difficult due to cultural barriers to the swimsuit competition, while others such as Azerbaijan, Mozambique, Armenia and Nepal have balked at sending representatives due to the cost (in fact, of all the major international pageants, the franchise fee for Miss Universe is the most expensive). As of 2010, only four countries have been present at every Miss Universe since its inception in 1952: Canada, France, Germany, and the United States. Many European countries allow 17-year-old contestants to compete in their pageants, while Miss Universe's minimum age is 18, so national titleholders often have to be replaced by their runners-up. Miss Universe also prohibits transsexual applicants and age fabrication.