Kaiane Aldorino, From Gibraltar, 23 Year Old Winner Of The Contest Miss World 2009

In the 1980s, the pageant repositioned itself with the slogan Beauty With a Purpose, with added tests of intelligence and personality. However, the competition has been seen as old-fashioned and rather politically incorrect in its native Britain. It was during the 80s that the company was owned by Transworld Communications, albeit for a short time. Despite the global appeal, the show was not broadcast on any major terrestrial British TV network for several years, until Channel 5 aired it in 1998.
21st century
Eric Morley died as the pageant entered the new century. His wife, Julia, succeeded as chairwoman of the Miss World Organization.