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Disneyland Park
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Disneyland Park

In September 1959, Soviet Premier Nikita Khrushchev spent thirteen days in the United States, with two requests: to visit Disneyland and to meet John Wayne, Hollywood's top box-office draw. Due to the Cold War tension and security concerns, he was famously denied an excursion to Disneyland. The Shah of Iran and Empress Farah were invited to Disneyland by Walt Disney in early 1960s. The video of the Shah and Disney riding the Matterhorn roller coaster is available on YouTube. There was moderate controversy over the lack of African American employees. Since 1963, civil rights activists pressured Disneyland to hire black people, with executives responding that they would "consider" the requests. Despite a lack of black employees, the park hired people of Asian descent, like Ty Wong and Bob Kuwahara.
As part of the Casa de Fritos operation at Disneyland, "Doritos" (Spanish for "little golden things") were created at the park to help use old tortillas that were being discarded. The Frito-Lay Company saw the popularity of the item and decided to sell them regionally in 1964, and then nationwide in 1966.
In the late 1990s, work began to expand the one-park, one-hotel property. Disneyland Park, the Disneyland Hotel, the site of the original parking lot, and acquired surrounding properties were earmarked to become part of the Disneyland Resort. At this time, the property saw the addition of the Disney California Adventure theme park, a shopping, dining and entertainment complex named Downtown Disney, a remodeled Disneyland Hotel, the construction of Disney's Grand Californian Hotel & Spa, and the acquisition and re-branding of the Pan Pacific Hotel as Disney's Paradise Pier Hotel. At this time, the park was renamed as Disneyland Park to distinguish it from the larger complex under construction. Because the existing parking lot (south of Disneyland) was built upon by these projects, the six-level, 10,250-space Mickey and Friends parking structure was constructed in the northwest corner. At the time of its completion in 2000, it was the largest parking structure in the United States.
The park's management team during the mid-1990s was a source of controversy among fans and employees. In an effort to boost profits, various changes were begun by then-executives Cynthia Harriss and Paul Pressler. While their actions provided a short-term increase in shareholder returns, they drew widespread criticism for the lack of foresight. With the retail background of Harriss and Pressler, Disneyland's focus gradually shifted from attractions to merchandising. Outside consultants McKinsey & Company were brought in to help streamline operations, resulting in many changes and cutbacks. After nearly a decade of deferred maintenance, the original park was showing signs of neglect. Fans of the park decried the perceived decline in customer value and park quality and rallied for the dismissal of the management team.

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Keywords:#disneyland #park
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Date added:Jan 28, 2010
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