XXI Olympic Winter Games 2010, Vancouver, Canada

The Winter Games have evolved since their inception. Sports have been added and some of them, such as luge, short track speed skating and freestyle skiing, have earned a permanent spot on the Olympic programme. Others, such as speed skiing, bandy and skijoring, were demonstration sports but never incorporated as Olympic sports. The rise of television as a global medium for communication enhanced the profile of the Games. It created an income stream, via the sale of broadcast rights and advertising, which has become lucrative for the IOC. This allowed outside interests, such as television companies and corporate sponsors, to exert influence. The IOC has had to address several criticisms, internal scandals, the use of performance enhancing drugs by Winter Olympians, as well as a political boycott of the Winter Olympics. Nations have used the Winter Games to showcase the claimed superiority of their political systems.
The Winter Olympics have been hosted on three continents, but never in a country in the southern hemisphere. The United States has hosted the Games four times; France has been the host three times; Austria, Canada, Italy, Japan, Norway and Switzerland have hosted the Games twice. In 2014 Sochi will be the first Russian city to host the Winter Olympics. The IOC has selected Pyeongchang, South Korea, to host the 2018 Winter Olympics.