Electronic Entertainment Expo (E3) 2010 Trade Show Girls

Media coverage
Many websites and blogs have a history of providing extensive coverage of E3 with live webcasts, game previews, game media and blog entries covering popular press events. Some of the more popular sites include (but are not limited to) Giant Bomb, IGN, GameSpot, ScrewAttack, Kotaku, 1UP.com, GamesRadar, Machinima, and GameTrailers.
On site, the event is covered by professional journalists from around the world. Proof of credentials are verified before the event or on-site. Originally E3 was almost entirely dominated by print games journalists, the event eventually came to include general and specialist TV crews, newspaper journalists, website journalists, and "fansite" journalists. Many of these attendees came with consumer-level digital video and photograph cameras.
On behalf of the organizers, Future Publishing now publishes the free official daily magazine, named in 2006 as The 2006 Official Show Daily. Previously published by Ziff Davis under "SHOWDAILY", the magazine provides news, and maps of the show floor.