Electronic Entertainment Expo (E3) 2010 Trade Show Girls

According to Game Informer, video game companies Activision and Vivendi Games have broken away from ESA. In an interview with Activision Blizzard CEO Bobby Kotick, when asked why the company left the ESA, he stated that they "have their own issues that are not the industry's issues" and that they need their own executive to deal with the government instead of the ESA. However Activision continues to attend and showcase its games at the Electronic Entertainment Expo 2009 and Electronic Entertainment Expo 2010 while the other half of the company, Blizzard Entertainment, no longer attends the show and hosts its own event called BlizzCon.
E3/Tokyo '96
In 1996, IDG and the IDSA trialed a Japanese version of E3, in preparation for a worldwide series of events, at the Makuhari Messe in Tokyo (as E3/Tokyo '96) in association with TV Asahi. The show was originally going to be sponsored by Sony Computer Entertainment but their support was pulled in favour of their own PlayStation Expo. Sega also pulled out of attending at the last minute, leaving Nintendo as the only one of the 'big three' to appear. Running between the 1st of November and 4th of November 1996, the combination of several other gaming expos and the lack of support from Japanese game manufacturers meant the turnout was reported as 'poor', and as such no further E3/Tokyo events have taken place. Rumoured E3 events that were to occur in Singapore and Canada were also cancelled.