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World Wildlife Fund (WWF) Photography Contest
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The group says its mission is "to halt and reverse the destruction of our environment". Currently, much of its work focuses on the conservation of three biomes that contain most of the world's biodiversity: forests, freshwater ecosystems, and oceans and coasts. Among other issues, it is also concerned with endangered species, pollution and climate change.
The organization was formed as a charitable trust on September 11, 1961, in Morges, Switzerland, under the name World Wildlife Fund. It was an initiative of Julian Huxley and Max Nicholson, who had thirty years experience of linking progressive intellectuals with big business interests through the Political and Economic Planning think tank.
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