Mud Festival, Boryeong, South Korea

The mud is dug up near Boryeong, trucked to the Daecheon beach area, and dumped at a 'Mud Experience Land'. The mud is considered rich in minerals and used to manufacture cosmetics.
Some of the final weekend participants are foreign tourists, and especially American Soldiers, but most of the participants during the week are Koreans, attracted by clever marketing by the town. The town fathers and mothers discovered that the mud is more lucrative as a tourist attraction than using the muddy fields for agriculture. The economy generated from the festival supports the many hotels and restaurants along the waterway and several blocks inland. There is also a great deal to see and do in the vicinity and a free tourist bus takes visitors to local sites, including an impressive coal mine and a famous Buddhist shrine.