Inside The Digg Office

Digg is a social news website. The site's cornerstone function consists of letting people vote stories up or down, called digging and burying, respectively. Many stories get submitted every day, but only the most Dugg stories appear on the front page. Digg's popularity has prompted the creation of other social networking sites with story submission and voting systems. The website traffic ranked 116th by Alexa.com as of June 21, 2010.
Digg started out as an experiment in November 2004 by Kevin Rose, Owen Byrne, Ron Gorodetzky, and Jay Adelson. Only Kevin and Ron still play an active role in the management of the site. The original design was free of advertisements, and was designed by Dan Ries. As Digg became more popular, Google AdSense was added to the website. In July 2005, the site was updated to "Version 2.0." The new "version" featured a friends list, the ability to "digg" a story without being redirected to a "success" page, and a new interface designed by web design company silverorange. The site developers have stated that in future versions a more minimalist design will likely be employed. On Monday June 26, 2006 version 3 of Digg was released with specific categories for Technology, Science, World & Business, Videos, Entertainment and Gaming as well as a View All section where all categories are merged. Digg has grown large enough that submissions sometimes create a sudden increase of traffic to the "dugg" website. This is referred to by some Digg users as the "Digg effect" and by some others as the site being "dugg to death." However, in many cases stories are linked simultaneously on several popular bookmarking sites. In such cases, the impact of the "digg effect" is difficult to isolate and assess. On August 27, 2007, Digg altered its main interface, mostly in the profile area. The domain "digg.com" attracted at least 236 million visitors annually by 2008 according to a Compete.com survey.