Got Milk? Advertisement

The slogan "got milk?" was licensed to the National Milk Processor Board (MilkPEP) in 1995 to use on their celebrity print ads, which, since then, have included celebrities from the fields of sports, media and entertainment, as well as fictional characters from TV and film such as The Simpsons and Batman, posing in print advertisements sporting a "milk mustache", employing the slogan, "Where's your mustache?"
In 2006, the campaign went after a new demographic with a series of Spanish-language “Toma Leche?” or “Do you take/drink milk?” ads in which milk is touted as a "wonder tonic" with muscle and hair building qualities.
According to the Got Milk website, the campaign has over 90% awareness in the US and the tag line has been licensed to dairy boards across the US since 1995. Got Milk is a powerful property and has been licensed on a range of consumer goods including Barbie dolls, Hot Wheels, baby and teen apparel, and kitchenware. The trademarked line has been widely parodied by groups championing a variety of causes. Many of these parodies use a lookalike rather than the actual persons used in the original Got Milk adverts.
In 2008, the campaign capitalized on the poor economic condition of Americans and used financial adviser and talk show host, Suze Orman, in an effort to advertise milk as a smart and nutritious commodity to purchase.