Got Milk? Advertisement

The first Got Milk advert ran on October 29, 1993, and featured a hapless history buff (played by Sean Whalen) receiving a call to answer a radio station's $10,000 trivia question (voiced by Rob Paulsen), "Who shot Alexander Hamilton in that famous duel?" The man's apartment is shown to be a private museum to the duel, packed with artifacts. He answers the question correctly, but because his mouth is full of peanut butter and he had no milk to wash it down, his answer was unintelligible. The ad, directed by Hollywood director Michael Bay, was at the top of the advertising industry's award circuit in 1994. From 1994 to 1995, fluid milk sales in the 12 regions totaled 23.3 billion pounds, and increased advertising expenditures amounted to $37.9 million. In 2002, the ad was named one of the ten best commercials of all time by a USA Today poll, and was run again nationwide that same year. It has since been featured in numerous books on advertising and is being used in case studies at top-flight programs around the country.
The slogan "got milk?" was licensed to the National Milk Processor Board (MilkPEP) in 1995 to use on their celebrity print ads, which, since then, have included celebrities from the fields of sports, media and entertainment, as well as fictional characters from TV and film such as The Simpsons and Batman, posing in print advertisements sporting a "milk mustache", employing the slogan, "Where's your mustache?"
In 2006, the campaign went after a new demographic with a series of Spanish-language “Toma Leche?” or “Do you take/drink milk?” ads in which milk is touted as a "wonder tonic" with muscle and hair building qualities.