Disney Princesses

Disney Princess is a Walt Disney Company franchise, based on fictional characters who have been featured as part of the Disney character line-up. They are: Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, Mulan and Tiana. Disney has announced Rapunzel from the 2010 CGI film Tangled will complete the lineup.
The franchise has released dolls, sing-along videos and a variety of other children's products, apparel, and even adhesive bandages featuring the Disney Princesses.
In early 2000, when Andy Mooney was hired by Disney's Consumer Products division to help combat dropping sales, the idea for the Disney Princess franchise was born. Soon after joining Disney, Mooney attended his first Disney on Ice show. While waiting in line, he found himself surrounded by young girls dressed as princesses. “They weren’t even Disney products. They were generic princess products,” he mused. Soon after realizing the demand, the Disney Princess line was formed.